Terrestrial TV advertising expenses in Japan 2014-2023

Published by Statista Research Department, Mar 6, 2024
The terrestrial television advertising expenditure in Japan stood at 1.61 trillion Japanese yen in 2023. This was a decrease of about 70 billion yen compared to the previous year.

Terrestrial television advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Values have been rounded.
Data prior to 2021 come from previous reports.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in Japan

Overview

5

Print media

5

Broadcast

5

Internet

6

Digital signage and retail media advertising

5

Major advertising agencies

4

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in JapanSocial media usage in JapanMedia industry in JapanMobile internet usage in JapanInfluencer marketing in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.