The total advertising expenditure in Japan amounted to 7.32 trillion Japanese yen in 2023, which was an increase of about 220 billion yen compared to the previous year. As a breakdown of the advertising expenditure by medium shows, internet advertising accounted for 45.5 percent of the expenditure during that year.
Total advertising expenditure in Japan from 2014 to 2023
(in trillion Japanese yen)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 27, 2024). Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu. "Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen)." Chart. February 27, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu. (2024). Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu. "Total Advertising Expenditure in Japan from 2014 to 2023 (in Trillion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/
Dentsu, Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/ (last visited December 23, 2024)
Total advertising expenditure in Japan from 2014 to 2023 (in trillion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/912788/japan-total-advertising-expenditure/