In 2023, social media advertising spending in Europe stood at 23.3 billion euros, growing with 18.2 percent year-on-year. The United Kingdom is by far the market with highest social ad spend in Europe, followed by Germany and France.
Social media advertising spending in Europe in 2022 and 2023
(in billion euros)
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Spending in billion euros
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IAB Europe. (June 12, 2024). Social media advertising spending in Europe in 2022 and 2023 (in billion euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. "Social media advertising spending in Europe in 2022 and 2023 (in billion euros)." Chart. June 12, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. (2024). Social media advertising spending in Europe in 2022 and 2023 (in billion euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe. "Social Media Advertising Spending in Europe in 2022 and 2023 (in Billion Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/
IAB Europe, Social media advertising spending in Europe in 2022 and 2023 (in billion euros) Statista, https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/ (last visited July 22, 2024)
Social media advertising spending in Europe in 2022 and 2023 (in billion euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/899269/ad-spend-social-vs-other-display/