Social share of display ad spend in Europe 2017-2023

Published by Statista Research Department, Jul 1, 2024
In 2023, social made 48.3 percent of digital display advertising spending in Europe. The share experienced a steady increase between 2017, when it amounted to 26 percent, and 2021. 2022 was the first year when it decreased.

Share of social in digital display advertising spending in Europe from 2017 to 2023

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Release date

June 2024

Region

Europe

Survey time period

2017 to 2023

Supplementary notes

Figures preceding 2023 were retrieved from earlier reports.

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

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Topics

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