In-stream and out-stream video ad spend in Europe 2016-2019

Published by Statista Research Department, Apr 18, 2024
This statistic shows the in-stream and out-stream video advertising spending in Europe from 2016 to 2019. In 2019, out-stream video advertising spending amounted to 5.1 billion euros, an increase from 1.6 billion euros in 2016. In-stream video advertising spending reached 4.9 billion euros in 2019.

In-stream and out-stream video advertising expenditure in Europe from 2016 to 2019 (in billion euros)

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Release date

July 2020

Region

Europe

Survey time period

2016 to 2019

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Statistics on " Digital advertising in Europe "

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

9

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