This statistic illustrates the best performing influencer post types on Instagram based on engagement rate in the United Kingdom (UK) during the first half of 2018. Competitions or giveaways were the most popular among users with an engagement rate of 3.78 percent. Brand ambassador and product promotion posts followed in the second and third place with engagement rates of 3.36 percent and 3.22 percent, respectively.
Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type
Characteristic
Engagement rate
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CampaignDeus. (July 20, 2018). Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/
CampaignDeus. "Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type." Chart. July 20, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/
CampaignDeus. (2018). Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/
CampaignDeus. "Engagement Rate of Influencer Posts on Instagram in The United Kingdom (Uk) in The 1st Half of 2018, by Type." Statista, Statista Inc., 20 Jul 2018, https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/
CampaignDeus, Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type Statista, https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/ (last visited August 24, 2024)
Engagement rate of influencer posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by type [Graph], CampaignDeus, July 20, 2018. [Online]. Available: https://www.statista.com/statistics/895072/instagram-best-performing-influencer-posts-by-type-uk/