This statistic shows the share of brand sponsored posts on Instagram in the United Kingdom (UK) in the first half of 2018, broken down by category. During the period under consideration, 34 percent of brand sponsored posts on Instagram fell under the fashion and style category. Beauty and food & drink were the second and third most common category at 21 percent and 16 percent, respectively.
Share of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by category
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Share of posts
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CampaignDeus. (July 20, 2018). Share of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by category [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/894804/instagram-brand-sponsored-posts-by-category-uk/
CampaignDeus. "Share of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by category." Chart. July 20, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/894804/instagram-brand-sponsored-posts-by-category-uk/
CampaignDeus. (2018). Share of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by category. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/894804/instagram-brand-sponsored-posts-by-category-uk/
CampaignDeus. "Share of Brand Sponsored Posts on Instagram in The United Kingdom (Uk) in The 1st Half of 2018, by Category." Statista, Statista Inc., 20 Jul 2018, https://www.statista.com/statistics/894804/instagram-brand-sponsored-posts-by-category-uk/
CampaignDeus, Share of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by category Statista, https://www.statista.com/statistics/894804/instagram-brand-sponsored-posts-by-category-uk/ (last visited July 22, 2024)
Share of brand sponsored posts on Instagram in the United Kingdom (UK) in the 1st half of 2018, by category [Graph], CampaignDeus, July 20, 2018. [Online]. Available: https://www.statista.com/statistics/894804/instagram-brand-sponsored-posts-by-category-uk/