Ad blocking software usage in Australia 2017 by generation

Published by
Christopher Hughes,
Jan 3, 2023
This statistic displays the share of ad blocking software usage in Australia in 2017, by generation. During the survey period, around 41 percent of trailing millennials aged between 17 years and 27 years reported to use ad blocking software to view content without advertisements. In total, around 31 percent of the respondents who were 14 years or older stated to use ad blocking software to view content online without ads.

Share of people using ad blocking software in Australia in 2017, by generation

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

August 2017

Region

Australia

Survey time period

March 2017

Number of respondents

2,000+

Age group

14 years and older

Supplementary notes

The question was phrased by the source as follows: "Do you currently use ad blocking software to view content without advertisement?".

Age groups are defined as follows:

  • - Trailing Millenials: 14-27 years
  • - Leading Millenials: 28-33 years
  • - Xers: 34-50 years
  • - Boomers: 51-69 years
  • - Matures: 70 years and older

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising in Australia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising in Australia

Global overview

7

Regional overview

7

Digital media

6

Traditional media

6

Leading advertisers

5

Further related statistics

2

Further Content: You might find this interesting as well

Statistics

Topics

Advertising in AustraliaAdvertising worldwideAdvertising in the Asia-Pacific regionDigital advertising worldwideDigital advertising in the Asia-Pacific region
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.