In 2023, out of the total of 96.9 billion euros invested in digital advertising in Europe,nearly 42 billion were spent on search advertising. Search was the second largest format, following display that attracted 48 billion euros in spending.
Search advertising spending in Europe from 2013 to 2023
(in billion euros)
Characteristic
Including Belarus & Russia
Excluding Belarus & Russia*
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IAB Europe. (June 12, 2024). Search advertising spending in Europe from 2013 to 2023 (in billion euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. "Search advertising spending in Europe from 2013 to 2023 (in billion euros)." Chart. June 12, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. (2024). Search advertising spending in Europe from 2013 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe. "Search Advertising Spending in Europe from 2013 to 2023 (in Billion Euros)." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/
IAB Europe, Search advertising spending in Europe from 2013 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/ (last visited July 22, 2024)
Search advertising spending in Europe from 2013 to 2023 (in billion euros) [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/889657/desktop-vs-mobile-share-of-paid-search-europe/