In 2021, retail media was the fastest growing digital advertising environment in Europe, with an annual spending growth rate of 113 percent. Overall, digital ad expenditure grew by 31 percent across Europe that year.
Change in digital advertising spending in Europe in 2021, by format and type
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Growth rate
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IAB Europe. (May 20, 2022). Change in digital advertising spending in Europe in 2021, by format and type [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe. "Change in digital advertising spending in Europe in 2021, by format and type." Chart. May 20, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe. (2022). Change in digital advertising spending in Europe in 2021, by format and type. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe. "Change in Digital Advertising Spending in Europe in 2021, by Format and Type." Statista, Statista Inc., 20 May 2022, https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/
IAB Europe, Change in digital advertising spending in Europe in 2021, by format and type Statista, https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/ (last visited July 22, 2024)
Change in digital advertising spending in Europe in 2021, by format and type [Graph], IAB Europe, May 20, 2022. [Online]. Available: https://www.statista.com/statistics/888855/fastest-growing-digital-ad-formats-in-europe/