This statistic shows the outcome of a survey question on the main obstacles for developing a data strategy for marketing departments in Belgium in 2018. When Belgian marketing managers taking part in this survey were asked which obstacles they encounter within their data strategy, roughly 50 percent indicated that a lack of a data strategy formed the main obstacle. Ten percent indicated that a lack of confidence in the value of data formed the main obstacle.
Which obstacles do you encounter within your data strategy?*
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The House of Marketing. (April 12, 2018). Which obstacles do you encounter within your data strategy?* [Graph]. In Statista. Retrieved October 19, 2024, from https://www.statista.com/statistics/888727/main-obstacles-within-data-strategy-for-marketing-departments-in-belgium/
The House of Marketing. "Which obstacles do you encounter within your data strategy?*." Chart. April 12, 2018. Statista. Accessed October 19, 2024. https://www.statista.com/statistics/888727/main-obstacles-within-data-strategy-for-marketing-departments-in-belgium/
The House of Marketing. (2018). Which obstacles do you encounter within your data strategy?*. Statista. Statista Inc.. Accessed: October 19, 2024. https://www.statista.com/statistics/888727/main-obstacles-within-data-strategy-for-marketing-departments-in-belgium/
The House of Marketing. "Which Obstacles Do You Encounter within Your Data Strategy?*." Statista, Statista Inc., 12 Apr 2018, https://www.statista.com/statistics/888727/main-obstacles-within-data-strategy-for-marketing-departments-in-belgium/
The House of Marketing, Which obstacles do you encounter within your data strategy?* Statista, https://www.statista.com/statistics/888727/main-obstacles-within-data-strategy-for-marketing-departments-in-belgium/ (last visited October 19, 2024)
Which obstacles do you encounter within your data strategy?* [Graph], The House of Marketing, April 12, 2018. [Online]. Available: https://www.statista.com/statistics/888727/main-obstacles-within-data-strategy-for-marketing-departments-in-belgium/