This statistic illustrates the customer reaction towards direct email marketing from banks and financial services in Italy in 2017. According to data provided by MailUp, the share of emails that were opened by users was 16 percent, while only one percent clicked on them.
Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type
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MailUp. (March 1, 2018). Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/
MailUp. "Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type." Chart. March 1, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/
MailUp. (2018). Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/
MailUp. "Customer Reaction to Direct Email Marketing from Banks and Finance Services in Italy in 2017, by Type." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/
MailUp, Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type Statista, https://www.statista.com/statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/ (last visited December 22, 2024)
Customer reaction to direct email marketing from banks and finance services in Italy in 2017, by type [Graph], MailUp, March 1, 2018. [Online]. Available: https://www.statista.com/statistics/886244/customer-reaction-to-banking-and-finance-direct-email-marketing-italy/
