Online video advertising spending in the United Kingdom (UK) 2017, by format

Published by Statista Research Department, Apr 27, 2023
This statistic presents data on online video advertising spending in the United Kingdom (UK) in 2017, broken down by format. In 2017, pureplay providers, e.g. online video platforms like YouTube, received roughly 1.3 billion British pounds for video advertising, while broadcaster VoD services, e.g. ITV's online video player, received close to 211 million British pounds.

Online video advertising expenditure in the United Kingdom (UK) in 2017, by format (in million GBP)

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Release date

July 2018

Region

United Kingdom

Survey time period

2017

Supplementary notes

The source adds the following information: "Net of discounts. Includes agency commission and excludes production costs."

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Overview

6

Video advertising

5

Internet usage

6

Video consumption

6

Attitudes and behavior regarding online video advertising

6

YouTube

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Further related statistics

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Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
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