Video share in display ad spend in the United Kingdom (UK) 2019-2024

Published by Statista Research Department, Jan 10, 2023
In 2021, video was expected to account for 54.1 percent of digital display advertising spending in the United Kingdom. The source projected that the share would increase to 59.8 percent by 2024.

Video share in digital display advertising spending in the United Kingdom (UK) from 2019 to 2024

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Release date

July 2020

Region

United Kingdom

Survey time period

2019

Supplementary notes

* Forecast.
Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes in-stream video such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Show; includes outstream video ads such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and intersitial video ads.

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Overview

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Video advertising

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Video consumption

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Attitudes and behavior regarding online video advertising

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Topics

Video advertising and marketing in the U.S.Online video usage in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Video advertising and marketing worldwide
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