This statistic compares the share of product listing ads (PLA) in the shopping units on Google desktop search 'by Google' and by competitors in Germany in December 2017, broken down by category. That month, 97.8 percent of PLAs in the cosmetics category were held by Google. The electronics sector had the highest share of PLAs by competing price comparison sites at 2.9 percent.
Share of product listing ads (PLA) by Google compared to competitors in Google Shopping units in Germany in December 2017, by category
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Searchmetrics. (January 29, 2018). Share of product listing ads (PLA) by Google compared to competitors in Google Shopping units in Germany in December 2017, by category [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/877631/pla-google-vs-competitors-by-category-in-germany/
Searchmetrics. "Share of product listing ads (PLA) by Google compared to competitors in Google Shopping units in Germany in December 2017, by category." Chart. January 29, 2018. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/877631/pla-google-vs-competitors-by-category-in-germany/
Searchmetrics. (2018). Share of product listing ads (PLA) by Google compared to competitors in Google Shopping units in Germany in December 2017, by category. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/877631/pla-google-vs-competitors-by-category-in-germany/
Searchmetrics. "Share of Product Listing Ads (Pla) by Google Compared to Competitors in Google Shopping Units in Germany in December 2017, by Category." Statista, Statista Inc., 29 Jan 2018, https://www.statista.com/statistics/877631/pla-google-vs-competitors-by-category-in-germany/
Searchmetrics, Share of product listing ads (PLA) by Google compared to competitors in Google Shopping units in Germany in December 2017, by category Statista, https://www.statista.com/statistics/877631/pla-google-vs-competitors-by-category-in-germany/ (last visited January 08, 2025)
Share of product listing ads (PLA) by Google compared to competitors in Google Shopping units in Germany in December 2017, by category [Graph], Searchmetrics, January 29, 2018. [Online]. Available: https://www.statista.com/statistics/877631/pla-google-vs-competitors-by-category-in-germany/
