Share of online celebrities in endorsement in China 2013-2017

Published by
Lai Lin Thomala,
Jun 13, 2024
The statistic describes the share of online celebrities who signed advertising contracts in China from 2013 to 2017. In 2017, about 57.5 percent of the Chinese online celebrities have signed advertising contracts.

Share of online celebrities who signed advertising contracts in China from 2013 to 2017

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Release date

June 2018

Region

China

Survey time period

2013 to 2017

Special properties

Data acquired via iResearch research on 500 web celebrities

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