This statistic presents the share of internet users in the United States who feel comfortable about companies selling their personal data for online advertising purposes as of May 2018. According to the findings, 62 percent of respondents stated that they were very uncomfortable with the fact that companies were able to sell their personal data for online advertising reasons. Only six percent stated the opposite, by being very comfortable with these activities.
How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (May 31, 2018). How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes? [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/
Morning Consult. "How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?." Chart. May 31, 2018. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/
Morning Consult. (2018). How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes?. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/
Morning Consult. "How Comfortable Are You with Companies Being Able to Sell Data Related to You, Such as An Email Address, for Online Advertising Purposes?." Statista, Statista Inc., 31 May 2018, https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/
Morning Consult, How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes? Statista, https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/ (last visited December 26, 2024)
How comfortable are you with companies being able to sell data related to you, such as an email address, for online advertising purposes? [Graph], Morning Consult, May 31, 2018. [Online]. Available: https://www.statista.com/statistics/873832/internet-users-comfortable-companies-selling-personal-data-online-ad-purposes/
