This statistic presents the share of internet users in the United States who feel comfortable about companies being able to purchase their personal data for online advertising purposes as of May 2018, sorted by age group. According to the findings, 44 percent of respondents aging from 18 to 29 years stated to be very uncomfortable with the fact that companies are able to purchase their personal data for online advertising purposes. Only eight percent of them reported the opposite by being very comfortable with this.
Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group
Question: How comfortable are you with companies being able to purchase data related to you, such as an email address, for online advertising purposes?
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Morning Consult. (May 31, 2018). Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/873822/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult. "Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group." Chart. May 31, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/873822/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult. (2018). Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/873822/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult. "Share of Internet Users in The United States Who Are Comfortable with Companies Being Able to Purchase Their Personal Data for Advertising Purposes as of May 2018, by Age Group." Statista, Statista Inc., 31 May 2018, https://www.statista.com/statistics/873822/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
Morning Consult, Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group Statista, https://www.statista.com/statistics/873822/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/ (last visited December 30, 2024)
Share of internet users in the United States who are comfortable with companies being able to purchase their personal data for advertising purposes as of May 2018, by age group [Graph], Morning Consult, May 31, 2018. [Online]. Available: https://www.statista.com/statistics/873822/internet-users-comfort-companies-purchasing-personal-data-online-ad-reasons/
