Revenue structure of online video advertising in China 2020, by device

Published by
Lai Lin Thomala,
Apr 3, 2023
In 2020, PC was the second biggest revenue source in China's online video advertising, accounting for about 8.6 percent of the total ad revenue. iQiyi, Tencent Video, and Youku were the largest video streaming platforms in the country.

Revenue distribution of online video advertising in China in 2020, by device

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Release date

February 2021

Region

China

Survey time period

December 2020

Special properties

based on the Ad Insight database

Supplementary notes

Ad revenue refers to the viewed ads, excluding those from live streaming, variety show cooperation, and sponsorship ads. Ad formats include news feed ads, in-stream video ads, open ads, and other major types, excluding search result and e-commerce ranking ads.

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Statistics on " Online video market in China "

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Key figures

7

Short-form videos

6

Long-form videos

7

Live streaming

6

Further related statistics

13

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Topics

Online video advertising and marketing in AsiaStreaming in the Asia-Pacific regionAdvertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in Asia
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