This statistic presents the factors most impacting U.S. consumers decision to buy a retail product through a brand's social media channel. According to the August 2017 findings, 50 percent of respondents stated that user-generated content such as images from customers who had previously purchased the product would increase their likelihood of buying.
Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?
Characteristic
Share of respondents
UGC like images from customers who previously bought the product
50%
Easy payment system with information already saved (like Amazon Pay)
Question: "Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?"
UGC: User generated content.
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Curalate. (November 15, 2017). Which of the following things would make you more likely to buy a retail product through a brand’s social media channels? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/868995/consumers-factors-purchasing-retail-products-brand-social-usa/
Curalate. "Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?." Chart. November 15, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/868995/consumers-factors-purchasing-retail-products-brand-social-usa/
Curalate. (2017). Which of the following things would make you more likely to buy a retail product through a brand’s social media channels?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/868995/consumers-factors-purchasing-retail-products-brand-social-usa/
Curalate. "Which of The following Things Would Make You More Likely to Buy a Retail Product through a Brand’s Social Media Channels?." Statista, Statista Inc., 15 Nov 2017, https://www.statista.com/statistics/868995/consumers-factors-purchasing-retail-products-brand-social-usa/
Curalate, Which of the following things would make you more likely to buy a retail product through a brand’s social media channels? Statista, https://www.statista.com/statistics/868995/consumers-factors-purchasing-retail-products-brand-social-usa/ (last visited December 21, 2024)
Which of the following things would make you more likely to buy a retail product through a brand’s social media channels? [Graph], Curalate, November 15, 2017. [Online]. Available: https://www.statista.com/statistics/868995/consumers-factors-purchasing-retail-products-brand-social-usa/
