This statistic shows the results of a 2016 survey in which respondents in Germany were asked if it is desirable for them to receive personalized offers based on their personal data, broken down by age group. Among those surveyed, 25 to 34 year olds are most interested in receiving personalized offers based on their data, with 43 percent saying that this is desirable for them, compared to 19 percent of 55 to 65 year olds.
Share of respondents who are interested in receiving personalized offers based on their personal data in Germany in 2016, by age*
* This question was phrased by the source as follows: "Therefore, they are striving to gain access to personal data incl. address and shopping preferences. Is it desirable for you to receive personalized offers based on you personal data?".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Comarch. (April 12, 2017). Share of respondents who are interested in receiving personalized offers based on their personal data in Germany in 2016, by age* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/867800/personalized-offers-interest-by-age-germany/
Comarch. "Share of respondents who are interested in receiving personalized offers based on their personal data in Germany in 2016, by age*." Chart. April 12, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/867800/personalized-offers-interest-by-age-germany/
Comarch. (2017). Share of respondents who are interested in receiving personalized offers based on their personal data in Germany in 2016, by age*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/867800/personalized-offers-interest-by-age-germany/
Comarch. "Share of Respondents Who Are Interested in Receiving Personalized Offers Based on Their Personal Data in Germany in 2016, by Age*." Statista, Statista Inc., 12 Apr 2017, https://www.statista.com/statistics/867800/personalized-offers-interest-by-age-germany/
Comarch, Share of respondents who are interested in receiving personalized offers based on their personal data in Germany in 2016, by age* Statista, https://www.statista.com/statistics/867800/personalized-offers-interest-by-age-germany/ (last visited November 21, 2024)
Share of respondents who are interested in receiving personalized offers based on their personal data in Germany in 2016, by age* [Graph], Comarch, April 12, 2017. [Online]. Available: https://www.statista.com/statistics/867800/personalized-offers-interest-by-age-germany/
