Impact of loyalty programs on consumer buying decision in the U.S. 2022

Published by
Julia Faria,
Mar 29, 2023
According to the results of an April 2022 survey of consumers in the United States, 81 percent of respondents among Generation Z stated that loyalty or rewards programs impacted their decision to continue doing business with a brand. This share was 79 percent among baby boomers. On average, loyalty programs influenced buying decisions for nearly eight of 10 U.S. consumers.

Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in April 2022, by generation

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Details: Merkle; April 2022; 1,500 respondents; 18-65 years

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Statistics on " Loyalty programs and marketing in the United States "

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Other statistics that may interest you Loyalty programs and marketing in the United States

Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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