This statistic shows the average net premium that consumers are willing to pay for products with a 'Made in Britain' label in selected countries worldwide as of a survey conducted in November and December 2017. The countries included in the survey were China, India, United Arab Emirates, South Africa, United States of America, the Republic of Ireland, Germany and France. Consumers in these countries are willing to pay the highest premium on British-made food products, at 11.4 percent. This premium is substantially higher than the average for other product categories, with alcoholic beverages ranking in second place at 1.4 percent.
Average net premium which consumers are willing to pay for products labeled 'Made in Britain' in selected countries worldwide in 2017, by category*
* The survey took place in eight countries worldwide, including China, India, United Arab Emirates, South Africa, United States of America, Republic of Ireland, Germany or France. The source does not give a breakdown of the number of respondents per country.
The research considered the premium commanded on products labeled as made in Britain, England, Scotland and/or Wales, in comparison to unlabelled products.
The results shown in this statistic are net results, which take into account that some consumers have a negative and indifferent perceptions of British-made products.
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Barclays. (February 21, 2018). Average net premium which consumers are willing to pay for products labeled 'Made in Britain' in selected countries worldwide in 2017, by category* [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/867535/made-in-britain-willingness-to-pay-extra-worldwide-by-category/
Barclays. "Average net premium which consumers are willing to pay for products labeled 'Made in Britain' in selected countries worldwide in 2017, by category*." Chart. February 21, 2018. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/867535/made-in-britain-willingness-to-pay-extra-worldwide-by-category/
Barclays. (2018). Average net premium which consumers are willing to pay for products labeled 'Made in Britain' in selected countries worldwide in 2017, by category*. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/867535/made-in-britain-willingness-to-pay-extra-worldwide-by-category/
Barclays. "Average Net Premium Which Consumers Are Willing to Pay for Products Labeled 'made in Britain' in Selected Countries Worldwide in 2017, by Category*." Statista, Statista Inc., 21 Feb 2018, https://www.statista.com/statistics/867535/made-in-britain-willingness-to-pay-extra-worldwide-by-category/
Barclays, Average net premium which consumers are willing to pay for products labeled 'Made in Britain' in selected countries worldwide in 2017, by category* Statista, https://www.statista.com/statistics/867535/made-in-britain-willingness-to-pay-extra-worldwide-by-category/ (last visited November 17, 2024)
Average net premium which consumers are willing to pay for products labeled 'Made in Britain' in selected countries worldwide in 2017, by category* [Graph], Barclays, February 21, 2018. [Online]. Available: https://www.statista.com/statistics/867535/made-in-britain-willingness-to-pay-extra-worldwide-by-category/
