Willingness to pay extra for British-made products worldwide 2017, by category

Published by
Nils-Gerrit Wunsch,
Sep 18, 2020
This statistic shows the average net premium that consumers are willing to pay for products with a 'Made in Britain' label in selected countries worldwide as of a survey conducted in November and December 2017. The countries included in the survey were China, India, United Arab Emirates, South Africa, United States of America, the Republic of Ireland, Germany and France. Consumers in these countries are willing to pay the highest premium on British-made food products, at 11.4 percent. This premium is substantially higher than the average for other product categories, with alcoholic beverages ranking in second place at 1.4 percent.

Average net premium which consumers are willing to pay for products labeled 'Made in Britain' in selected countries worldwide in 2017, by category*

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Sources

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Release date

February 2018

Region

United Kingdom (Great Britain)

Survey time period

November 30, 2017 to December 8, 2017

Number of respondents

8,060*

Method of interview

Online interview

Supplementary notes

* The survey took place in eight countries worldwide, including China, India, United Arab Emirates, South Africa, United States of America, Republic of Ireland, Germany or France. The source does not give a breakdown of the number of respondents per country.

The research considered the premium commanded on products labeled as made in Britain, England, Scotland and/or Wales, in comparison to unlabelled products.

The results shown in this statistic are net results, which take into account that some consumers have a negative and indifferent perceptions of British-made products.

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