Digital reading method penetration rate in China 2013-2023

Published by
Lai Lin Thomala,
May 7, 2024
In 2023, the penetration rate of digital reading among Chinese consumers reached around 80.3 percent, indicating a continuous upward trend. On average, an individual Chinese reader consumed about 3.4 digital books, as per a survey result as of April 2024.

Digital reading penetration rate in China from 2013 to 2023

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Release date

April 2024

Region

China

Survey time period

2013 to 2023

Number of respondents

1,000,000 respondents

Special properties

among all age groups

Method of interview

Telephone interviews and online survey

Supplementary notes

The survey covered 173 cities and towns in China, collected both from urban and rural areas.

The 2023 survey was conducted among 1,580,000 respondentswith a quarter of respondents aged below 18 years.

57.2 percent of respondents living in urban regions and 42.8 percent from rural areas.

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