This statistic shows the share of South Korean designer fashion enterprises who have used advertising agencies as of November 2017. During the survey period, around 86 percent of respondents replied that they have not used any marketing agencies.
Share of South Korean designer fashion enterprises who have used advertising agencies as of November 2017
Based on complete enumeration from 722 fashion enterprises*
Method of interview
Face-to-face interview, online survey
Supplementary notes
*Limited to designer fashion enterprises and their chief designers who are the members of the Council of Fashion Designers of Korea that have participated in the government-supported projects related to designer fashion industry for the last three years.
According to the source, 'designer fashion industry' is defined as an industry consisting of designer-centered fashion goods manufacturing companies that have a unique identity of their own, produce independent flagship collections and diffusion lines, and present products via fashion shows or exhibitions.
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Korea Creative Content Agency. (December 29, 2017). Share of South Korean designer fashion enterprises who have used advertising agencies as of November 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/862427/south-korea-designer-fashion-company-marketing-agency-usage/
Korea Creative Content Agency. "Share of South Korean designer fashion enterprises who have used advertising agencies as of November 2017." Chart. December 29, 2017. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/862427/south-korea-designer-fashion-company-marketing-agency-usage/
Korea Creative Content Agency. (2017). Share of South Korean designer fashion enterprises who have used advertising agencies as of November 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/862427/south-korea-designer-fashion-company-marketing-agency-usage/
Korea Creative Content Agency. "Share of South Korean Designer Fashion Enterprises Who Have Used Advertising Agencies as of November 2017." Statista, Statista Inc., 29 Dec 2017, https://www.statista.com/statistics/862427/south-korea-designer-fashion-company-marketing-agency-usage/
Korea Creative Content Agency, Share of South Korean designer fashion enterprises who have used advertising agencies as of November 2017 Statista, https://www.statista.com/statistics/862427/south-korea-designer-fashion-company-marketing-agency-usage/ (last visited December 21, 2024)
Share of South Korean designer fashion enterprises who have used advertising agencies as of November 2017 [Graph], Korea Creative Content Agency, December 29, 2017. [Online]. Available: https://www.statista.com/statistics/862427/south-korea-designer-fashion-company-marketing-agency-usage/
