In 2023, net consumer sales in online store bol.com (including both the Netherlands and Belgium) amounted to 5.8 billion euros, a figure roughly similar to the previous year. Net consumer online sales included third-party sales on the platform. Like Amazon, sales on the Dutch website can come from the own retailer, third-party retailers, or a second-hand section.
The Netherlands’ top webshops
Amazon might be expected to be the largest online retailer in the Netherlands, given that the company is known worldwide and operates in multiple European countries. However, according to a ranking based on revenue from direct online sales, Amazon came in fourth place among the leading online retailers in the Netherlands in 2023. Bol.com topped the list, followed by electronics retailer Coolblue. Other notable online shops included Germany's fashion retailer Zalando and the electronics store MediaMarkt.
The Dutch favor domestic online shopping
When asked about their current and expected expenditure on international online purchases, Dutch e-shoppers allocated a relatively low share of their total online spending to cross-border e-commerce. Compared to their Belgian neighbors, Dutch consumers are generally less likely to buy online from foreign retailers. That is likely because Bol.com (as well as the Albert Heijn supermarket brand, its parent company) is a household name in Dutch society and people are familiar with it.
Net consumer sales of online store bol.com from 2012 to 2023
(in million euros)
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Twinkle100.nl. (February 14, 2024). Net consumer sales of online store bol.com from 2012 to 2023 (in million euros) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/861938/revenue-of-bolcom/
Twinkle100.nl. "Net consumer sales of online store bol.com from 2012 to 2023 (in million euros)." Chart. February 14, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/861938/revenue-of-bolcom/
Twinkle100.nl. (2024). Net consumer sales of online store bol.com from 2012 to 2023 (in million euros). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/861938/revenue-of-bolcom/
Twinkle100.nl. "Net Consumer Sales of Online Store Bol.Com from 2012 to 2023 (in Million Euros)." Statista, Statista Inc., 14 Feb 2024, https://www.statista.com/statistics/861938/revenue-of-bolcom/
Twinkle100.nl, Net consumer sales of online store bol.com from 2012 to 2023 (in million euros) Statista, https://www.statista.com/statistics/861938/revenue-of-bolcom/ (last visited August 25, 2024)
Net consumer sales of online store bol.com from 2012 to 2023 (in million euros) [Graph], Twinkle100.nl, February 14, 2024. [Online]. Available: https://www.statista.com/statistics/861938/revenue-of-bolcom/