The fast-moving consumer goods sector in India contributed the highest expenditure towards the advertising industry in 2023 which grossed over 314 billion Indian rupees. The e-commerce and the consumer durables sectors retained their positions among the top three contributors that year. It was also worth noting that ad spending by the government amounted to roughly 40 billion rupees with the general elections looming ahead.
Advertising expenditure across India in 2023, by sector
(in billion Indian rupees)
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Website (impactonnet.com). (February 12, 2024). Advertising expenditure across India in 2023, by sector (in billion Indian rupees) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/860656/india-advertising-expenditure-contribution-by-sector/
Website (impactonnet.com). "Advertising expenditure across India in 2023, by sector (in billion Indian rupees)." Chart. February 12, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/860656/india-advertising-expenditure-contribution-by-sector/
Website (impactonnet.com). (2024). Advertising expenditure across India in 2023, by sector (in billion Indian rupees). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/860656/india-advertising-expenditure-contribution-by-sector/
Website (impactonnet.com). "Advertising Expenditure across India in 2023, by Sector (in Billion Indian Rupees)." Statista, Statista Inc., 12 Feb 2024, https://www.statista.com/statistics/860656/india-advertising-expenditure-contribution-by-sector/
Website (impactonnet.com), Advertising expenditure across India in 2023, by sector (in billion Indian rupees) Statista, https://www.statista.com/statistics/860656/india-advertising-expenditure-contribution-by-sector/ (last visited December 22, 2024)
Advertising expenditure across India in 2023, by sector (in billion Indian rupees) [Graph], Website (impactonnet.com), February 12, 2024. [Online]. Available: https://www.statista.com/statistics/860656/india-advertising-expenditure-contribution-by-sector/
