With approximately 30 percent, the Kellogg Company led the breakfast cereal market in 2017. General Mills came a close second that year. Kellogg’s is responsible for popular breakfast cereals, such as Corn Flakes, Frosted Flakes, and Froot Loops.
Kellogg’s
Kellogg’s, which was founded over 100 years ago, generated more than half of its global net sales in the United States in 2018. Over eight billion U.S. dollars’ worth of net sales were earned in the United States, while net sales numbers from all other countries amounted to almost five and a half billion. In the same year, Kellogg’s advertising expenditures amounted to some 750 million U.S. dollars, a significant decrease when compared to the 2010-2014 period.
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BakeryAndSnacks.com. (August 2, 2017). Market share of the leading breakfast cereal companies in the United States in 2017 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/858562/cereal-company-market-share-us/
BakeryAndSnacks.com. "Market share of the leading breakfast cereal companies in the United States in 2017." Chart. August 2, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/858562/cereal-company-market-share-us/
BakeryAndSnacks.com. (2017). Market share of the leading breakfast cereal companies in the United States in 2017. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/858562/cereal-company-market-share-us/
BakeryAndSnacks.com. "Market Share of The Leading Breakfast Cereal Companies in The United States in 2017." Statista, Statista Inc., 2 Aug 2017, https://www.statista.com/statistics/858562/cereal-company-market-share-us/
BakeryAndSnacks.com, Market share of the leading breakfast cereal companies in the United States in 2017 Statista, https://www.statista.com/statistics/858562/cereal-company-market-share-us/ (last visited August 25, 2024)
Market share of the leading breakfast cereal companies in the United States in 2017 [Graph], BakeryAndSnacks.com, August 2, 2017. [Online]. Available: https://www.statista.com/statistics/858562/cereal-company-market-share-us/