Reasons for users not to pay on digital music in China 2019

Published by
Lai Lin Thomala,
Feb 7, 2024
This statistic shows the reasons for consumers not to pay for digital music in China as of June 2019. During the survey period, roughly 67 percent of the respondents stated that free online content could already meet their demand for digital music, which was the main reason why they did not want to spend extra money.

Reasons for consumers not to pay for digital music in China in 2019

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Release date

July 2019

Region

China

Survey time period

as of June 2019

Number of respondents

1,502 respondents

Special properties

digital music users

Method of interview

Online survey

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