The terrestrial TV advertising expenditures of the information and communications industry in Japan amounted to about 206.4 billion Japanese yen in 2023. The beverages and cigarettes industry followed with an ad spend of close to 166.2 billion yen.
Terrestrial television advertising expenditure in Japan in 2023, by industry
(in billion Japanese yen)
Characteristic
Advertising expenditure in billion Japanese yen
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Dentsu. (February 27, 2024). Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/
Dentsu. "Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/
Dentsu. (2024). Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/
Dentsu. "Terrestrial Television Advertising Expenditure in Japan in 2023, by Industry (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/
Dentsu, Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen) Statista, https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/ (last visited July 22, 2024)
Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/825938/japan-advertising-expenses-terrestrial-tv-by-industry/