Terrestrial TV advertising expenses Japan 2023, by industry

Published by Statista Research Department, Mar 6, 2024

The terrestrial TV advertising expenditures of the information and communications industry in Japan amounted to about 206.4 billion Japanese yen in 2023. The beverages and cigarettes industry followed with an ad spend of close to 166.2 billion yen.

Terrestrial television advertising expenditure in Japan in 2023, by industry (in billion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2023

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Values have been rounded.

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