New Zealand: proportion of video game players by age group 2021

According to a 2021 survey, approximately 93 percent of New Zealanders aged five to 14 played video games. In contrast, 33 people of people aged 85 to 94 played video games.

Revenue of video games market

Video game revenue in New Zealand was approximately 0.24 billion US dollars in 2021, and it is expected to increase to approximately 0.38 billion US dollars in 2026. In the same year, women made up 48 percent of video game players in New Zealand. This represented a slight increase over the proportion of female gamers in 2019, which stood at around 46 percent.

Device used to play video games

In New Zealand, roughly 60 percent of households used a computer to play video games. This was a decrease from the 88 percent of households reached in 2015, with mobile devices gaining in popularity. In New Zealand, however, approximately 66 percent of households used a mobile phone to play video games. Since 2015, when it increased to 65 percent, this share has remained relatively stable.

Share of the population who play video games in New Zealand in 2021, by age group

Characteristic	Share of population
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Release date

October 2021

More information

Region

New Zealand

Survey time period

March 2021

Number of respondents

2,270 respondents

Method of interview

Panel survey

Supplementary notes

The Nielsen Company provided Bond University with raw data for statistical analysis. The study included responses from 2,270 participants of all ages from 800 households in New Zealand. Participants were drawn randomly from the Nielsen Youth Voice Panel in March 2021.

A player was a person who indicated they play computer or video games (“yes” or “no”) on any device including a PC, console, handheld, social network, mobile phone or tablet computer.

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