Monthly household expenditure on apparel and footwear in Russia 2005-2022

The average monthly spending on apparel and footwear in Russian households has been fluctuating in recent years. In 2022, roughly 1.7 thousand Russian rubles per month were spent on fashion items.

Russian clothing retail industry

Russian clothing retail market has been gradually recovering over the last years after the 2014-2017 financial crisis, which stemmed from a sharp devaluation of the national currency. Average per capita household spending growth on apparel and footwear, along with the accelerated e-commerce market development in the region, were some of the crucial stimulating factors of that recovery. Simultaneously, the Russian offline trade of clothing and footwear was also experiencing expansion. For example, the highest number of retail chains countrywide was recorded for the named sectors as of January 2023.   

Shopping behavior

Even though online shopping is becoming increasingly popular in Russia, preference for traditional shopping experience remains significantly widespread among customers of all ages. In terms of average spending, traditional offline stores outperformed their online counterparts by average receipt value in al age groups until 45 years old in 2021.