Monthly household expenditure on apparel and footwear in Russia 2005-2023
The average monthly spending on apparel and footwear in Russian households has increased since 2020. In 2023, over 1,900 Russian rubles per month were spent on fashion items, having grown by 12 percent from the previous year.
Russian clothing retail industry
Average per capita household spending growth on apparel and footwear, along with the accelerated e-commerce market development in the region, were some of the crucial stimulating factors to the industry. Simultaneously, the Russian offline trade of clothing and footwear is also experiencing expansion. For example, the highest number of retail chains countrywide was recorded for the named sectors as of January 2023.
Shopping behavior
Even though online shopping is becoming increasingly popular in Russia, preference for a traditional shopping experience remains significantly widespread among customers of all ages. In terms of average spending, traditional offline stores outperformed their online counterparts by average receipt value in all age groups until 45 years old in 2021.
