Message types encouraging consumers to sign up for emails in the UK 2021

Published by Statista Research Department, Jul 28, 2023
During a 2021 survey carried out among marketers from the United Kingdom, 36 percent of respondents stated that they believed that offering discounts and offers was the most effective in encouraging consumers to sign up for their brand's emails; 31 percent said that the offer of joining a loyalty program was an effective measure to obtain customers' email addresses.

Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021

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Statistic: Types of information most effective in encouraging consumers to give their email address to a brand according to marketers in the United Kingdom as of April 2021

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Release date

May 2021

Region

United Kingdom

Survey time period

April 2021

Number of respondents

213 respondents

Special properties

among marketers

Method of interview

Online survey

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Statistics on " E-mail marketing in the United Kingdom (UK) "

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