E-shop traffic and conversion strategies used by B2B companies in Sweden 2017

Published by
L. Yltävä,
Jul 26, 2023
This statistic shows the main digital marketing strategies used by B2B companies for traffic generation and client conversion in Sweden in 2017. Targeted email marketing is the most popular marketing method and is used by 59 percent of the survey respondents. On-page SEO is another common strategy and is used by 55 percent of the respondents. Half of the respondents use social media to share their content.

How B2B companies are driving traffic to their e-shop and converting clients in Sweden in 2017

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Release date

January 2018

Region

Sweden

Survey time period

October to November 2017

Special properties

decision makers; respondents who sell online

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Hur arbetar ni för att driva digital trafik till er e-handel och konvertera besökare till kunder?"

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