Top online stores in Mexico in 2024, by eCommerce net sales
In Mexico, the sales revenue of amazon.com.mx amounted to more than 3.9 billion U.S dollars in 2024. Amazon more than doubled its closest competitor Coppel.com, which ranked second among B2C online retailers in the country, with sales totaling approximately 1.5 billion dollars. Domestic competitors, namely Liverpool and Walmart, each surpassed the billion-dollar mark in e-commerce revenue in 2024.
Amazon's market penetration and infrastructure
Amazon's reach in Mexico is extensive, with delivery capabilities spanning all states. The company has invested heavily in its logistics network, boasting 13 shipping centers, 24 delivery stations, and over 3,000 delivery points across the country. This infrastructure has likely contributed to Amazon's popularity in the country, as more than 60 percent of survey respondents reported making a purchase on the platform in the previous 12 months in 2024.
Consumer preferences
The growth of e-commerce in Mexico is partly driven by generational preferences. Millennials show the highest inclination towards online shopping, with over 20 percent favoring this channel. Generation Z and Generation X follow closely, with 15 percent each preferring online stores to physical retail. When Mexican consumers have to choose between one online platform or other, they value the most the variety and availability of products as well as the speed of delivery.
