This statistic shows the results of a survey on the attitude of consumers towards influencer marketing in the United Kingdom (UK) in 2018. According to the survey, almost half of British consumers stated that they would actively avoid clicking on an affiliate link to prevent an influencer from receiving a commission, while just under 30 percent believed that influencers made too much money. Nearly one out of ten UK consumers admitted that they were jealous of influencers and their lifestyle.
Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018
Characteristic
Share of respondents that agreed
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* The source does not specify the date of the survey.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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PerformanceIN. (March 15, 2018). Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/
PerformanceIN. "Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018." Chart. March 15, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/
PerformanceIN. (2018). Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/
PerformanceIN. "Consumer Attitude towards Influencer Marketing in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 15 Mar 2018, https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/
PerformanceIN, Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/ (last visited August 25, 2024)
Consumer attitude towards influencer marketing in the United Kingdom (UK) in 2018 [Graph], PerformanceIN, March 15, 2018. [Online]. Available: https://www.statista.com/statistics/822171/influencer-marketing-consumer-attitude-in-the-uk/
