Digital advertising touchpoints in Spain 2024

"Video portals (e.g., YouTube)" and "Video-streaming services (e.g., Netflix, Amazon Prime)" are the top two answers among Spanish consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 12,172 respondents in Spain, in 2024.

Digital advertising touchpoints in Spain as of December 2024

Characteristic	Share of respondents
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Number of respondents

12,172 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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