Digital advertising touchpoints in South Africa 2024

"Social media websites and apps" and "Video portals (e.g., YouTube)" are the top two answers among South African consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 12,192 respondents in South Africa, in 2024. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Digital advertising touchpoints in South Africa as of September 2024

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Number of respondents

12,192 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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