Consumer engagement with coffee beans in South Korea 2016

Consumers' interests in coffee beans in South Korea as of December 2016

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Release date

May 2017

Region

South Korea

Survey time period

December 10 to 16, 2016

Number of respondents

606 respondents

Age group

20-49 years

Special properties

Consumers who have purchased coffee

Method of interview

Online panel

Supplementary notes

Original question:
"How much are you interested in coffee beans?"

The choices of responses were exactly worded as below:
1. I am very interested in coffee beans (origin, roasting, etc.), so I often search for the relevant information.
2. I am interested in coffee beans, but do not search for the information.
3. I am not interested in coffee beans.

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