This statistic shows the proportion of marketers' digital advertising budget that was traded programmatically worldwide as of March 2017. According to the survey results, 13 percent of marketers said that between 21 and 30 percent of their digital advertising budget was traded programmatically.
Proportion of digital advertising budgets traded programmatically according to marketing professionals worldwide as of March 2017
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Credit Suisse. (April 25, 2017). Proportion of digital advertising budgets traded programmatically according to marketing professionals worldwide as of March 2017 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/821389/worldwide-digital-advertising-budget-traded-programmatically/
Credit Suisse. "Proportion of digital advertising budgets traded programmatically according to marketing professionals worldwide as of March 2017." Chart. April 25, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/821389/worldwide-digital-advertising-budget-traded-programmatically/
Credit Suisse. (2017). Proportion of digital advertising budgets traded programmatically according to marketing professionals worldwide as of March 2017. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/821389/worldwide-digital-advertising-budget-traded-programmatically/
Credit Suisse. "Proportion of Digital Advertising Budgets Traded Programmatically According to Marketing Professionals Worldwide as of March 2017." Statista, Statista Inc., 25 Apr 2017, https://www.statista.com/statistics/821389/worldwide-digital-advertising-budget-traded-programmatically/
Credit Suisse, Proportion of digital advertising budgets traded programmatically according to marketing professionals worldwide as of March 2017 Statista, https://www.statista.com/statistics/821389/worldwide-digital-advertising-budget-traded-programmatically/ (last visited November 21, 2024)
Proportion of digital advertising budgets traded programmatically according to marketing professionals worldwide as of March 2017 [Graph], Credit Suisse, April 25, 2017. [Online]. Available: https://www.statista.com/statistics/821389/worldwide-digital-advertising-budget-traded-programmatically/