As of October 2020, roughly 60 percent of Canadian consumers that use online platforms for saving money, specifically used loyalty programs, such as Aeroplan, PC, Optimum, AirMiles, or Scene. About a third of this group of Canadian shoppers used apps, such as Amazon, Checkout 51, Swagbucks, among others. A total of about three quarters of respondents stated they used such online saving platforms.
Share of consumers using selected online savings sites, apps and loyalty programs to save money in Canada as of October 2020
Characteristic
Share of respondents
Loyalty programs such as Aeroplan, PC Optimum, AirMiles, or Scene
60%
Shopping apps such as Amazon, Checkout 51, Caddle, Swagbucks, or Flipp
38%
Cashback websites such as Rakuten, Great Canadian Rebates, or Shopper Army
19%
Online price comparison websites/apps such as Google Shopping or Price Grabber
This question was phrased by the source as follows: "What type, if any, of online savings sites, apps or loyalty programs do you use to save money when you shop?"
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CPA Canada. (November 24, 2020). Share of consumers using selected online savings sites, apps and loyalty programs to save money in Canada as of October 2020 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/815047/canada-consumer-use-savings-sites-apps-programs-by-type/
CPA Canada. "Share of consumers using selected online savings sites, apps and loyalty programs to save money in Canada as of October 2020." Chart. November 24, 2020. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/815047/canada-consumer-use-savings-sites-apps-programs-by-type/
CPA Canada. (2020). Share of consumers using selected online savings sites, apps and loyalty programs to save money in Canada as of October 2020. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/815047/canada-consumer-use-savings-sites-apps-programs-by-type/
CPA Canada. "Share of Consumers Using Selected Online Savings Sites, Apps and Loyalty Programs to save Money in Canada as of October 2020." Statista, Statista Inc., 24 Nov 2020, https://www.statista.com/statistics/815047/canada-consumer-use-savings-sites-apps-programs-by-type/
CPA Canada, Share of consumers using selected online savings sites, apps and loyalty programs to save money in Canada as of October 2020 Statista, https://www.statista.com/statistics/815047/canada-consumer-use-savings-sites-apps-programs-by-type/ (last visited December 03, 2024)
Share of consumers using selected online savings sites, apps and loyalty programs to save money in Canada as of October 2020 [Graph], CPA Canada, November 24, 2020. [Online]. Available: https://www.statista.com/statistics/815047/canada-consumer-use-savings-sites-apps-programs-by-type/
