Monetized mobile video ad impression share worldwide 2016-2017, by region

Published by Statista Research Department, Jan 6, 2023
This statistic shows the distribution of monetized mobile video advertising impressions worldwide in the fourth quarters of 2016 and 2017, broken down by region. The findings show that the Americas accounted for 51 percent of monetized mobile video ad impressions served worldwide in the last quarter of 2017.

Distribution of monetized mobile video advertising impressions worldwide in 4th quarters of 2016 and 2017, by region

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Release date

February 2018

Region

Worldwide

Survey time period

Q4 2016 and Q4 2017

Special properties

based on ten trillion advertiser bids on the PubMatic platform

Supplementary notes

Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary.

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

3

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Topics

Digital advertising in CEEAdvertising in PolandDigital advertising in RussiaDigital advertising in PolandAdvertising in Hungary
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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