Market distribution of digital advertising in Italy 2017

Published by Statista Research Department, Jan 6, 2023
This statistic displays the market share of the digital advertising in Italy as of 2017, broken down by type. According to data, the market share of video advertising reached 27 percent, while the market share of search advertising reached 29 percent.

Market share of digital advertising in Italy as of 2017, by category

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Release date

November 2017

Region

Italy

Survey time period

2017

Supplementary notes

*Preliminary data

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

10

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