This statistic shows the ways in which consumers in the U.S. interpret personalization in marketing as of April 2017. The findings show that 16 percent of respondents believed that personalization is to do with offering personalized offers, products and coupons that meet their needs.
Consumer interpretations of marketing content personalization in the United States as of April 2017
Question asked: For this survey, we will be focusing on the topic of personalized experiences that a company might offer to their customers. Thinking about these personalized experiences, what does this mean to you? Please be as specific as possible.
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Epsilon. (January 4, 2018). Consumer interpretations of marketing content personalization in the United States as of April 2017 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/
Epsilon. "Consumer interpretations of marketing content personalization in the United States as of April 2017." Chart. January 4, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/
Epsilon. (2018). Consumer interpretations of marketing content personalization in the United States as of April 2017. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/
Epsilon. "Consumer Interpretations of Marketing Content Personalization in The United States as of April 2017." Statista, Statista Inc., 4 Jan 2018, https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/
Epsilon, Consumer interpretations of marketing content personalization in the United States as of April 2017 Statista, https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/ (last visited December 21, 2024)
Consumer interpretations of marketing content personalization in the United States as of April 2017 [Graph], Epsilon, January 4, 2018. [Online]. Available: https://www.statista.com/statistics/808407/consumer-interpretation-of-marketing-personalization/
