Primary reasons fr using social media in Taiwan 2023

Published by
Lai Lin Thomala,
Nov 6, 2024

As of the third quarter of 2023, the number of social media users in Taiwan amounted to around 19.2 million, accounting for 80 percent of the democratic island's total population. Keeping in touch with acquaintances was the primary reason for using social media platforms, with 53.4 percent of surveyed internet users in Taiwan saying so.

Leading reasons for using social media services in Taiwan as of 3rd quarter 2023

CharacteristicShare of internet users
Keeping in touch with friends and family 53.4%
Filling spare time 47.5%
Seeing what's being talked about 33.9%
Finding content 32.9%
Reading news stories 26.5%
Seeinbg content from brands 22.7%
Finding inspiration for things to do and buy 22.5%
Posting about your life 21.3%
Sharing opinions 21.2%
Finding products to purchase 19.8%
Following celebraties and influencers 19.3%
Avoiding missing out (FOMO) 18.2%
Making new contacts 15.7%
Showing entries 1 to 13 (15 entries in total)
Created with Highcharts 7.2.2Share of internet users53.4%53.4%47.5%47.5%33.9%33.9%32.9%32.9%26.5%26.5%22.7%22.7%22.5%22.5%21.3%21.3%21.2%21.2%19.8%19.8%19.3%19.3%18.2%18.2%15.7%15.7%14%14%13.5%13.5%Keeping in touch with friends and familyFilling spare timeSeeing what's being talked aboutFinding contentReading news storiesSeeinbg content from brandsFinding inspiration for things to do and buyPosting about your lifeSharing opinionsFinding products to purchaseFollowing celebraties and influencersAvoiding missing out (FOMO)Making new contactsWork-related networking or researchWatching or following sports
0%5%10%15%20%25%30%35%40%45%50%55%60%

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Release date

February 2024

Region

Taiwan

Survey time period

Q3 2023

Age group

16 to 64 years

Method of interview

Online survey

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