This statistic shows the results of a survey on the awareness of consumers regarding influencer marketing in the United Kingdom (UK) in 2018. The survey found that 71 percent of UK consumers did not realize that influencer marketing was subject to regulations, while 61 percent believed that influencers did not have to disclose that they were compensated to talk about a product.
Share of respondents that agreed with the following statements on their awareness of influencer marketing in the United Kingdom (UK) in 2018
* The source adds the following information: "[...] quotas were placed on age, gender and region to ensure an accurate representation of the UK public demographic."
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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Prizeology. (February 13, 2018). Share of respondents that agreed with the following statements on their awareness of influencer marketing in the United Kingdom (UK) in 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/807180/influencer-marketing-consumer-awareness-united-kingdom-uk/
Prizeology. "Share of respondents that agreed with the following statements on their awareness of influencer marketing in the United Kingdom (UK) in 2018." Chart. February 13, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/807180/influencer-marketing-consumer-awareness-united-kingdom-uk/
Prizeology. (2018). Share of respondents that agreed with the following statements on their awareness of influencer marketing in the United Kingdom (UK) in 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/807180/influencer-marketing-consumer-awareness-united-kingdom-uk/
Prizeology. "Share of Respondents That Agreed with The following Statements on Their Awareness of Influencer Marketing in The United Kingdom (Uk) in 2018." Statista, Statista Inc., 13 Feb 2018, https://www.statista.com/statistics/807180/influencer-marketing-consumer-awareness-united-kingdom-uk/
Prizeology, Share of respondents that agreed with the following statements on their awareness of influencer marketing in the United Kingdom (UK) in 2018 Statista, https://www.statista.com/statistics/807180/influencer-marketing-consumer-awareness-united-kingdom-uk/ (last visited December 22, 2024)
Share of respondents that agreed with the following statements on their awareness of influencer marketing in the United Kingdom (UK) in 2018 [Graph], Prizeology, February 13, 2018. [Online]. Available: https://www.statista.com/statistics/807180/influencer-marketing-consumer-awareness-united-kingdom-uk/
