Share of TV viewers in the U.S. 2022, by platform

Published by
Julia Stoll,
Jun 22, 2023
In the United States, households without a smart TV rather tended to watch live TV than smart TV households according to a survey from March 2022. However, owning a smart TV is not a guarantee to watch more online content. While 22 percent of non-smart TV households primarily consumed video-on-demand services, the share of smart TV homes doing so amounted to 15 percent.

Share of smart TV and non-smart TV households watching TV and video in the United States as of March 2022, by platform

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Release date

June 2022

Region

United States

Survey time period

March 2022

Number of respondents

2,519 respondents

Age group

18 years and older

Special properties

internet adults

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Overview

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Topics

Home video market in the United StatesOnline video usage in the United StatesVideo advertising and marketing in the U.S.Subscription video-on-demand in the United StatesAd-supported video-on-demand in the United States
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