In the United States, households without a smart TV rather tended to watch live TV than smart TV households according to a survey from March 2022. However, owning a smart TV is not a guarantee to watch more online content. While 22 percent of non-smart TV households primarily consumed video-on-demand services, the share of smart TV homes doing so amounted to 15 percent.
Share of smart TV and non-smart TV households watching TV and video in the United States as of March 2022, by platform
Characteristic
Households without a smart TV
Smart TV households
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S&P Global Market Intelligence. (June 8, 2022). Share of smart TV and non-smart TV households watching TV and video in the United States as of March 2022, by platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/806790/share-tv-viewing-platform/
S&P Global Market Intelligence. "Share of smart TV and non-smart TV households watching TV and video in the United States as of March 2022, by platform." Chart. June 8, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/806790/share-tv-viewing-platform/
S&P Global Market Intelligence. (2022). Share of smart TV and non-smart TV households watching TV and video in the United States as of March 2022, by platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/806790/share-tv-viewing-platform/
S&P Global Market Intelligence. "Share of Smart Tv and Non-smart Tv Households Watching Tv and Video in The United States as of March 2022, by Platform." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/806790/share-tv-viewing-platform/
S&P Global Market Intelligence, Share of smart TV and non-smart TV households watching TV and video in the United States as of March 2022, by platform Statista, https://www.statista.com/statistics/806790/share-tv-viewing-platform/ (last visited July 22, 2024)
Share of smart TV and non-smart TV households watching TV and video in the United States as of March 2022, by platform [Graph], S&P Global Market Intelligence, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/806790/share-tv-viewing-platform/