An analysis of over 1,800 influencer campaigns showed that Instagram was the most popular platform for such purposes. It was incorporated into 94 percent of analyzed campaigns. Facebook ranked second, used by 43 percent of campaigns.
Share of influencer campaigns using selected social media platforms worldwide in 2021
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klear. (November 4, 2021). Share of influencer campaigns using selected social media platforms worldwide in 2021 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/
klear. "Share of influencer campaigns using selected social media platforms worldwide in 2021." Chart. November 4, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/
klear. (2021). Share of influencer campaigns using selected social media platforms worldwide in 2021. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/
klear. "Share of Influencer Campaigns Using Selected Social Media Platforms Worldwide in 2021." Statista, Statista Inc., 4 Nov 2021, https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/
klear, Share of influencer campaigns using selected social media platforms worldwide in 2021 Statista, https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/ (last visited December 30, 2024)
Share of influencer campaigns using selected social media platforms worldwide in 2021 [Graph], klear, November 4, 2021. [Online]. Available: https://www.statista.com/statistics/803492/social-media-platforms-social-influencers-brand-collaborations/
