Where Canadians will shop on Black Friday 2019-2021

Published by
D. Tighe,
Nov 24, 2022
In 2021, just over 70 percent of Canadian consumers planned to do most of their Black Friday shopping online. Specifically, the number of people planning to order online on mobile phones has tripled since 2019. In contrast to 2020, more people planned to shop in-store on Black Friday this year.

Shopping channels used on Black Friday in Canada from 2019 to 2021

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Sources

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Release date

October 2021

Region

Canada

Survey time period

August 12 to 24, 2021

Number of respondents

1,092 respondents

Age group

18 years and older

Special properties

respondents who plan to shop on Black Friday

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "How will you do most of your shopping on these days?"

The figures have been taken from several publications.

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