Brick-and-mortar: Black Friday peak shopping hours in the U.S. 2017, by community
This statistic shows the results of a survey conducted in the United States in October 2017. U.S. consumers were asked about the time they plan to begin shopping in a physical store on Black Friday. During the survey, eight percent of the respondents living in suburban communities answered that they plan to begin their Black Friday shopping in the early afternoon, around 1:00 p.m. to 3:00 p.m..